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Friday, April 2, 2010

Marketing Essentials

Guest Post by Paul Centeno

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individuals’ and companies’ goals. Marketing starts with the organization’s mission, which is the process of fulfilling goals through the exchange of goods, services, and ideas.

A marketing orientation is a customer focus that is embodied in a company’s mission and strategy. Marketing orientation is essential because it helps a company achieve its mission. The most important thing a company must do is pay attention to its customers to satisfy their needs, wants, and demands. A company should know the difference between stated needs, real needs, unstated needs, delight needs, and secret needs, and should provide many options to satisfy each need.

The five approaches to marketing is production, product, selling, marketing, and societal marketing, and it is common that a company might change from one to another to stay competitive. In order to manage demand, marketers need to know the forms of demand and adapt marketing strategies to them. These include latent demand, increasing demand, irregular demand, full demand, overfull demand, declining demand, unwholesome demand, negative demand, and no demand.

The marketing process begins by identifying the market opportunities that will best help the company achieve its mission. The opportunities are determined by knowing who the target customers are and why they should by “our” product instead of the competitors’. A business will have only two kinds of customers, individual and other businesses or organizations. A company should know the many forces that drive a customer to buy and the steps that lead them to their decision.

Organization customers are different than individual customers because they buy the goods and services from one business that will help their own business. Basically, they are looking for the best possible deal. The three kinds of organizations are for-profit, institutions, and government, and they all have buying patterns which includes the straight rebuy, the modified rebuy, and the new task. Also, organizations differ from individuals when speaking of their purchasing decisions but, the buying process is similar for both of them.

In order to have a continuous customer advantage, a company must sustain a competitive advantage that has meaning for their customers. The company should perform a competitive analysis, beginning with determining who their competitors are. There are both existing and potential competitors, and the most threatening are the potential rivals. Once a company knows who their competitors are, it needs to analyze the rivals’ strategies, objectives, strengths, and weaknesses. Also, a company can tell the level of danger of a competitor by how they respond to changes in the marketplace.

The market strategy of a company will answer why the customers should buy their product instead of the competitors’. The main goals of the strategy is to understand the competitive advantage, how the product fulfills the customer’s needs, and ensures that the product does fulfill the customers’ expectations, needs, and desire. To achieve these goals, a company needs to know the target market’s size and behavior, the benefit of the product, and understand sales, profits, and budget.

It is important for a company to decide what the product is, what the price will be, what place it will be sold in, and what promotions are needed. Differentiation is the act of distinguishing a company’s offering from competitors’ offerings in ways that are meaningful to customers. Positioning is determining and communicating the central benefit of the product in the minds of target buyers. A company must always remember that all products have a life cycle and eventually the product will decline.

Marketing communications is essential because it tells the target market about the availability, benefits, and price of the product. The most effective marketing communication is advertising because it allows the public to view and hear of the product from multiple places at any time of the day. Another type of marketing is a sells person that has to call and persuade a person buy the product.

Author Bio:
Paul Centeno is a young entrepreneur who has been in the business of making money online for almost two years, and he has succeeded in a few home businesses. Now he has decided to show people, step by step, how to make money on the internet at no cost with a brand new website and newsletter. If you want to know more about his Free program, please go to http://www.tips-advice.com.

Thursday, April 1, 2010

Make Money Online Though Web Designing

Internet is playing a major role in our present lifestyle. This World Wide Web is not only helping us with information on the given topics, but also provide many options to make money online. However, there are different types of businesses online, which help you in making money from the comfort of your home. Web designing is also one such lucrative business, which will add more revenue on your savings. Therefore, if you are good in web designing, you will be able to find many people who are in need of these services.

You also have an option to earn additional money through this business type. However, there are many people who think that web designing is a difficult task. This is not true. It does not matter what your background or your experience is, taking the assistance of a reputed designer will help you to learn the designing works quickly. There are numerous professionals s in the market that will help you to complete the course within three or four weeks. Therefore, once you complete the course you will be able to design simple website. Once you start building more website, your designing knowledge will also increase and you can easily become a web-designing guru. However, the cost of designing depends on the type of website you are designing.

How to get businesses?
Most of the individuals, who are designing website, do not have enough time to design their official websites themselves. As they have handful of work, they are not able to find enough time to spend on their official works. However, once you get into this domain and build a good reputation, you will find more and more individuals who are looking for your services. There are also few websites on the net, which will help you to find more clients and customers, who are looking for web designers. Therefore, if you provide quality work, you will find more and more customers, looking for your services.

Make Money Online:
As mentioned, web designing will also help you to make money from the comfort of your home. You just need a computer and net connect to make money online. However, you should also have some of the designing tools and software programs such as flash, photoshop and 3D to provide good services. Once you have this tools and proper guidelines to design the websites, you can start your business. There are also few websites, which are providing free web design training for interested individuals. You will be able to find these sites by doing a through research on the web.

Advertise Your Business:
As you are a newbie, most of the people may not be aware of you and your works. Therefore, it is quite imperative to advertise your company and the different types of services you provide. Online advertising, classified advertisement etc can be some of the best options to promote your business. Once you are done with the advertisements, you will be able to find many people calling you for your services.

Wednesday, March 31, 2010

How to Make Money Online with Google

Guest Post by Osita Modozie

They are two ways to make money online with Google. One is through Google Adsense. The other is through Google Adwords. Google Adsense and Google Adwords are two products owned by Google.

I will describe these products briefly so you can learn this way to do it.

Google Adwords: this method is not free. Google Adwords is simply a Google advertising program. It is a pay per click advertising program. This simply means that you will have ads on google and whenever someone clicks on it you pay your chosen bid usually in cents. An example of this ad can seen when you make a search at Google, the sponsored links beside your search result. This is a method to do targeted advertising. The idea is to make money online through a combination of Google Adwords and affiliate program.

Let me suppose you now know what Google Adwords is all about, but you do not know what affiliate program is all about. They are companies which will pay you to advertise their products and in return you will earn a fixed commission when someone you referred make a sale, lead, impression or click to their site, such method is referred to as affiliate program. I will describe this program in a more clarifying way. Let say I am selling tv. If my tv sells for $200, I may have an affiliate program where someone can sign up. What you will need to do is to simply sign up and start promoting my tv with the link I provide. When someone signs up, you will be paid their fixed commission.

The thing there is to find an affiliate program that pays a good commission and advertise it at google adwords. This will not be an easy process, but it is possible. There are people in this game that generate thousands of dollars per month. If they can do it, why can’t you do it as well? Your first stop right now will be to select an affiliate program. When you have selected one, sign up at their affiliate page and get your link. The next stop is to sign up at google adwords. You will need to fund your account with a recommended capital of $100. You will need to create a website. If you are not ready to buy and host a site, you can as well use a free blogsite. An example of a free blogsite is blogger.

After creating the blogger, create a blogpage where you will review the product of the affiliate program you have selected. You will need to review one product per blogpage. The next stop is to create a google ad using the link of your blogpage, fix your ad usually not greater than $0.20, sit back, relax and watch your money roll in.

In order to succeed using this method to make it, you will need an internet marketing course. This course will enable you to kick aside the challenges in this system of making money. With it, you will be able to save money on advertising and make more money on profit. I urge you to get it if you want to succeed using this system.

Author Bio:
Copy Paste Systems is a guide to make money online by copying the exact systems and campaigns which generated $19,115 per month. You can profit from its proven system even if you are a newbie, unmotivated and have no clue. You need to see more about it at http://modospot.com/review/copypastesystems.html

Monday, March 29, 2010

6 Ways To Make Money Writing Online

Guest Post by Andy Walton

There are more ways than you might think to make money by writing online. Whether you are yet to pen your first paid words or are an experienced author, you probably haven't thought of all the ways to exploit your talents. Here are my top 6 tips for paid online writing.

Write for a rev share site

Open an account on an advert-sharing site such as Wikinut - these sites make it easy for you to focus on the writing, as they will sort out the traffic and the advertising. As well as earning money for any new content you write, you be able to generate cash from any existing articles you've written. Plus you'll be able to build up an online portfolio within a community of online authors.

Join a freelancing site

Middlemen such as Elance will allow you to submit a profile to their site, and put you in touch with potential clients. They list a wealth of writing jobs, plus associated work such as translation and copy editing. They will help you to gain contract work with businesses from all over the world, and allow you to earn money by writing from home.

Get in touch with old colleagues

Use professional networking sites such as LinkedIn to re-establish links with past work colleagues. Make sure you write a full profile of your skills and experience, and always add your latest CV. You'd be surprised at how often offers of work arise from your old acquaintances, so if you're just starting out as a writer work those connections.

Write a blog

If you're brave enough to try something a little more technical why not create a blog for yourself? You can add targeted adverts using Google Adsense, which will automatically display adverts that are relevant to your content. You'll need to learn promotional skills to acquire traffic, so read up on SEO, guest posting and link building.

Become a guest poster

If you do have a blog or other online content to promote, contact blog owners you respect and send them some example guest posts. Ensure you try to target your writing for their style, and always provide a short bio of yourself that includes a link back to your site. By building relationships with a few high traffic blogs you'll be putting your name before potentially huge audiences.

Author Bio:
Andy Walton is inviting you to use Wikinut , a new publishing platform that pays lifetime royalties for your writing on a massive range of topics. Use promo code "5more" at www.wikinut.com today, and get an extra 5% in royalties.

Make Money Online Posting links in 4 Steps

Guest Post by Kimo

How to make huge money online posting links, there are many ways to make money online posting links but i will show you the most effective and fastest growing opportunity on the internet. A lot of these way mean that you have to pay for some sort of service first. Well what i am about to reveal to you, is top secret and you won't have to spend a dime.

#1 You need to find a place where you can post classifieds ads
for free,yes this is very important, after you locate that site you need to do a couple of things.

#2 You need to select the items you are going to sell best way of finding good stuff is around your house, things that you are not using, important think like a buyer and seller at the same time.

#3 Third step is to post constantly, all ways be shore to post you ads of different items all the time but avoid spamming or you could be banned, buy post frequently you are shore that your ads will be seen, the more your ad is seen the more chance you will make money, some of these
classified ads site get more than 130,000 visitors per hour.

#4 Attend garage sale a little unknown secret is garage sale, buy low and sell a bit higher keeping it cheap this is a good way of getting used stuff for sale people like used stuff because they know it is cheap so for this reason they will buy.

Tips:

*Post often
*Avoid Spamming
*Sell Cheap
*Find Out what people are buying
*Attend Garage sale
*Research Research your market

Author Bio:
We are the the fastest uprising free classified site where you can post ads and get results, at the same time feeling safe. Free Internet Advertising @ http://www.halfpages.com

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